Goa Hippy Tribe

Online Analysis

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http://www.sbs.com.au/goahippytribe/#/introduction-to-goa

PROJECT SYNOPSIS:

This online documentary is a project about the hippy tribe in Goa, a paradise beach in India where many hippies went to get a unique experience in the late 60s. The documentary provides interviews of the hippies, facts from this period like music, drugs use and their way of living. Facebook helped to bring these people all together in 2010 and this was the beginning of this project. This documentary was produced by SBS online and the content by Freehand TV. Australian filmmaker Darius Devas travelled to Goa in India to document a unique part of hippie history. He made this interactive documentary as an invaluable glimpse into a period of unprecedented cultural change.

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BACKGROUND CONTEXT:

Goa was a place like heaven for the hippies of the late 60s coming from Europe and the United States. It was different, crazy, without any rules and wild where they were experimenting drugs, sex, living in nature and in India. In their opinion, nowadays the word hippy is meaning less. This period ended when drugs abuse became dangerous and changed people but also hippie music was replaced by techno also called “machine gun”. The Goa tribe was like a big family who got reunited in 2010 when ironically Facebook was how they communicated. They considered the tribe like a community where everyone contributed and helped each other. It was a big mix of influences in music, drugs and the great part of it was that it was all about freedom. These people were coming every year for few months to experience new things and meet eccentric people from everywhere then they were going back to their lives. Today, Goa is still a place where hippies enjoy landscapes and the atmosphere but it has changed a lot. After the hippy period, Goa attracted many tourists who did not respect the place as much as hippies. It became very polluted and touristic but markets are still open even if they work just during touristic periods. Nowadays, children of hippies and new hippies are going to beaches around Goa to feel the same atmosphere and energy of the late 60s.

PERCEIVED AUDIENCE:

The intended audience of this online documentary would be young adults, hippies and adults. Anyone who is interested in this topic could easily find it online or on SBS.

PLATFORM CHOICE:

This project is broadcast because it is a documentary made by SBS, a European broadcasting group, operating commercial tv, premium pay channels, radio stations and related print business. The documentary is a multi-platform as we can find the documentary on internet which is used on many different media like mobile phones, Ipad, etc. Consequently, it is a broadcast and online project. As I mentioned, it can be firstly for desktop computer but also for mobile phones and Ipad even if there is no navigation in virtual space and it is just clicking on videos, fact sheets, pictures and songs.

In terms of genre and approach, this documentary is factual but also journalistic because it is part of a broadcast group. Also, it is more an episodic documentary because it is presented with interviews and pictures in which each members of the tribe who is interviewed is telling his personal story. The documentary is also interactive as we have to unlock more content in our backpack and to do so I think we have to go through the all documentary.

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USER EXPERIENCE:

The project is very easy to use, everything is explained and understandable. The process of unlocking content in the backpack is easy to use and all the information we want are easy to find. I felt that it was intuitive to use because as far as I was going in the discovery of the content I wanted to get more information about it. However, I felt that it was a bit long to get all the content and it is not very clear how exactly you get it. Is it that you can get more content as you watch, listen or read all of it? or is it about the time you spend on the documentary? I find it interactive because I didn’t feel bored, there were interesting interviews and facts which made me want to visit Goa.

The user experience in this documentary is interactive because you have this backpack where you can get more content and you can share your achievements on Facebook. This project is not just a linear video, but multiple short videos, fact sheets and pictures including interviews and songs or painting of artists. In the documentary we are just choosing the content we want to explore by going in the backpack and it is more like a real world space. Darius used real pictures for backgrounds and actual videos made in Goa.

In the documentary, there is inclusion of user generated content as we can connect with our Facebook page to get our passport and start the documentary. The Facebook page is the space where people can comment, upload pictures and discuss with people from the tribe. Additionally, it was also used to discuss with the filmmaker, Dave Darius, and share opinions, and other work like “Goa , the New Generation”. As I mentioned earlier, this page was also the beginning of the project because people from the tribe found each other on Facebook. It was a great way to meet again even if they didn’t like the process.

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INTERFACE DESIGN

The use of graphic, colors and layout is appropriate to the topic, it is hippies colors, lights and the graphics are in relation with the theme which is traveling to Goa. You are using a passport to open the documentary, a backpack to get to the content and viewing pictures of the beach to illustrate Goa. Also, it is easy to find the different buttons and links as well as the navigation bar.

In my personal opinion, the visual works with the content is fine because video are clear, and I like the idea of making the documentary as a trip with your passport and backpack. It is like we are traveling to Goa and meeting the people of the tribe. The pictures used as background are pictures of the beach and as you start the documentary you can hear hippie music and the sound of the beach.

OVERALL FEEDBACK

The Goa hippy tribe documentary was interesting and I liked going through the different content. It also gave me many information about the hippy movement in the late 60s which is quite interesting and unique and also the beginning of a major movement. I could understand exactly how the hippies lived and their way of thinking. The documentary is not confusing at all, so you can easily go through it and it is keeping your interest. The other good thing about it is that when you leave the page you can come back whenever and wherever you were, you are not loosing any content. This process is created through Facebook because when you log in, it is keeping track of your experience in the documentary. I like the idea of the backpack to get content, I found it innovative because it is different from the usual navigation bar or list of content.

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2 thoughts on “Goa Hippy Tribe

  1. Due to the obscure nature in which this film developed, i.e. via Facebook after thirty-years apart, it leads to an interesting combination of insights. Your analysis provides a thought-provoking exploration of the site and its many features. The section on platform choice elaborated thoroughly enough on the multi-platform nature of the documentary, combining video, photo and social media to organise and deliver it’s content.

    Your audience hypothesis seemed, in the most part, accurate. After all, the project was about organising and sharing the experience of the hippy tribe and creating a space to reminiscence and share the experiences of the past. Particularly intriguing was your mention of the site’s intention to emulate a travel experience, which it quite apparent with the use of motifs such as the backpack, passport and maps.

    In addition, I found that it endeavoured to introduce the element of gaming and adventure to an older demographic, but at the same time balancing other audience expectations of usability. The site has about one to two clicks in accessibility to content, which I found was especially handy and insightful, as it is so vital to the success of an online documentary.

    Overall, a well-written analysis of a great online documentary that essentially makes me want to travel back in time with the DeLorean and become a hippy. I have been to Goa, which is a first step I suppose. Also, great theme choice with your blog.

    Cheers,

    Chantell

  2. This is a succinct and well delivered analysis of the Goa Hippy Tribe doco. It gave a great background context and was easy to read and understand. I too loved the connection made with Facebook and the way people are able to and have already connected through social media to create a shared work. I agree that the navigation of the web page was easy enough to find my way through and it was a great addition to be able to come back to a page and be in the same spot you were before you left to discover other content. The backpack navigation was also an interesting and useful feature.

    The target audience wasn’t really specified here, I would say not all adults are targeted – this is mostly targeted at the people who were a part or have experienced the Goa hippy tribe – the main purpose of this was to connect these people. A younger adult audience is targeted as well, as the creators are attempting to get the story of Goa to a new audience and revive the spirit of the place.

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